Tag: Analytics

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Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs...

May 15, 2012 by Experian Marketing Services

As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you...

April 30, 2012 by Experian Marketing Services

As marketers get better at targeting and engaging their customers, it’s important for them to remember that targeting and relevancy are not the same...

April 27, 2012 by Experian Marketing Services

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...

April 24, 2012 by Experian Marketing Services

According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving...

March 27, 2012 by Experian Marketing Services

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of...

March 20, 2012 by Experian Marketing Services

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention...

March 13, 2012 by Experian Marketing Services

Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online,...

March 7, 2012 by Experian Marketing Services

Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented...

February 1, 2012 by Experian Marketing Services