Seasonal audiences & why they matter

May 16, 2019 by Sarah Ilie, Strategic Partner Manager

seasonal audiences

Summer is right around the corner and we know how inundated marketers can get with holiday and event-based audience requests. We also know how time consuming it can be to come up with a creative audience strategy year-over-year that includes the right mix of your target audience with a flavor of seasonality. These audiences are always special and distinct since every holiday is unique, and Experian wants to be part of your strategy and help you create these audiences more efficiently.

Introducing Audiences@Experian, a new initiative to empower marketers to request audiences from Experian, and subsequently access the data via our platform partners. Experian is here to help you identify your customers and the right potential customers to make your campaigns as successful as possible.

To support this initiative, we are now launching seasonal audiences so as you begin planning for Super Bowl, Valentine’s Day, SXSW, Tax Day, Mother’s Day, etc. there will be no need to spend hours creating audiences from scratch. With summer approaching, kids going back to school in a few months, and the holidays soon after that, there is no better time to get started!  Experian can customize all audiences to your specific needs and even combine them with your 1st party data.

So how can marketers access these segments? It’s as easy as emailing. Behind this email alias is a team of experts that builds out audiences for our clients every single day. Their sole focus is to create audiences that will help you meet your campaign goals to drive awareness, bring in-store traffic, increase the number of conversions, and more. This team can also provide you with guidance on which audiences to use and when.

Below is a list of our most requested seasonal and holiday audiences:

  • Music festivals
  • New Year’s
  • Super Bowl
  • Valentine’s Day
  • Easter
  • Tax Day
  • Mother’s Day
  • Memorial Day
  • Father’s Day
  • 4thof July
  • Back to school
  • Thanksgiving
  • Black Friday
  • Cyber Monday
  • Christmas
  • Halloween
  • And many more

Contact us today at audiences@experian.com to get started and request your seasonal and holiday audiences. We are ready to help!