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The perfect holiday gift for online advertisers: stres...

The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for...

Read More The perfect holiday gift for online advertisers: stress-free holiday marketing
Can tablets rescue retail?...

By next year, the market adoption of tablet devices in the US is expected to reach 13% of households. The tablet users are more affluent and tech-savy. It’s time for retailers to look at a bright spot in the numbers and read it as a sign of a bright...

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Can Netflix make an impact in the UK?...

Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market. The company has decided to focus solely on online video streaming this time around, in a move which will see it go head-to-head with LoveFilm.......

Read More Can Netflix make an impact in the UK?
Boomers batting cleanup in World Series viewership...

Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 6...

Read More Boomers batting cleanup in World Series viewership
‘Tis the season for daily deals! Flash sales have more...

Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday vacation bookings in specific regions, for restaurants to drive...

Read More ‘Tis the season for daily deals! Flash sales have more than doubled thus far
Make the most of in-store visits this holiday season...

Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing...

Read More Make the most of in-store visits this holiday season
Rising costs impact direct mailers...

The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines, standard mail, first class letters and packages will also be rising. Along with the foreseeable postal rate increases in 2012, paper prices are also increasing....

Read More Rising costs impact direct mailers
Experian CheetahMail authenticates with DKIM...

While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts to trick a recipient into divulging confidential information under...

Read More Experian CheetahMail authenticates with DKIM
Apple and BlackBerry storm as failures cause embarrass...

Last week both Research In Motion (RIM) and Apple suffered some embarrassing PR thanks to errors in their network and software respectively. Millions of BlackBerry users were denied access to email, Internet and BlackBerry Messenger after a router failure at RIM’s network operations c...

Read More Apple and BlackBerry storm as failures cause embarrassment