Latest Post

Loading...
Creating a contact data quality strategy that works...

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being...

Read More Creating a contact data quality strategy that works
Are your email subscribers making holiday purchases ye...

Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog...

Read More Are your email subscribers making holiday purchases yet?
Don’t leave “Peak Week” money on the table...

For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this year....

Read More Don’t leave “Peak Week” money on the table
Make your holiday direct mail results brighter...

The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's...

Read More Make your holiday direct mail results brighter
Are you a good brand or a great brand?...

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500...

Read More Are you a good brand or a great brand?
Personalization: trick or treat?...

The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will banish those eerie feelings of being fol...

Read More Personalization: trick or treat?
Affluent shoppers boost online retail traffic...

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales...

Read More Affluent shoppers boost online retail traffic
Adapting high-touch services to marketing...

A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and...

Read More Adapting high-touch services to marketing
The perfect holiday gift for online advertisers: stres...

The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for...

Read More The perfect holiday gift for online advertisers: stress-free holiday marketing