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Tips for shipping holiday packages and cards...

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both...

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Sending email coupons this holiday season? Consumers l...

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs....

Read More Sending email coupons this holiday season? Consumers look later in the week
RightTube LeftTube: The Political Leanings of TV Viewe...

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spe...

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3 digital marketing tips for the New Year...

Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising s...

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Layaway on Online Users’ Holiday Wishlist...

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers....

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The USPS® is raising rates in 2012. What do...

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS® has announced that it will raise shipping rates by approximately 4.6%, effective...

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Peak Week sees Email and Online channel growth...

With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber...

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Integrating email and display advertising: An Email In...

While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless...

Read More Integrating email and display advertising: An Email Insider Summit Preview
Retail traffic on Cyber Monday up 24%...

On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over last year with an increase of 14%....

Read More Retail traffic on Cyber Monday up 24%