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More Fast Facts: What Makes Viewers of Men’s and Women...

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here...

Read More More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?
Three key points to consider for an effective response...

Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don't listen to the...

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Fast Facts About Viewers of the Men’s and Women’s NCAA...

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts....

Read More Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments
Boost business with email validation and verification ...

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication. But simply sending emails is not always enough – businesses have to be sure they are targeting their desired audience effectively. If companies send...

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Who Streams March Madness Online? A Pocket Guide...

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or...

Read More Who Streams March Madness Online? A Pocket Guide
March Madness – These Cities Lead in Online Streaming...

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix...

Read More March Madness – These Cities Lead in Online Streaming
Urban lifestyles gain renewed favor by wealthier adult...

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city...

Read More Urban lifestyles gain renewed favor by wealthier adults
Driving customer loyalty with better data management...

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention and engagement. Unfortunately, for many organizations, poor data quality has led to decreased service levels and an inaccurate customer view. According to a recent Experian...

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Temptation Towns: Where do Apple’s Most Loyal Customer...

Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one of the following: iPhone, Mac computer or...

Read More Temptation Towns: Where do Apple’s Most Loyal Customers Live?