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Develop a winning online marketing program...

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing p...

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When it comes to the digital future, go back to the ba...

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile...

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What’s on tap this holiday shopping season?...

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping...

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Tips for the 2012 holiday shopping season...

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials,...

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Marketing travel alert: how building a roadmap can gui...

Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done...

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The importance of email regulation...

Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in this channel more than ever. Internet service providers (ISPs) place emails in a user’s inbox...

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Lifestyle segmentation makes the marketing message rel...

Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool....

Read More Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report
The holiday shopping season is coming – how will you e...

Survey: what are marketers planning for the upcoming holiday...

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Hispanic home buyers turning to search...

A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous yea...

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