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Let the marketing games begin...

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic...

Read More Let the marketing games begin
Experian CheetahMail’s digital summit kicks off tomorr...

Experian CheetahMail’s digital s...

Read More Experian CheetahMail’s digital summit kicks off tomorrow in Las Vegas
How to overcome dirty data...

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects...

Read More How to overcome dirty data
The right message can even make jury duty engaging...

Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time....

Read More The right message can even make jury duty engaging
Using your toolbox...

By using the tools in your email marketing toolbox, you can improve on future mailings and continue to increase your return on...

Read More Using your toolbox
A look at household income and discretionary spend of ...

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are...

Read More A look at household income and discretionary spend of lesbian, gay and heterosexual Americans
Thinking about using symbols in your email subject lin...

How to effectively use symbols in email subject...

Read More Thinking about using symbols in your email subject lines?
How to solve deliverability issues in direct mail reco...

The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct...

Read More How to solve deliverability issues in direct mail records
Marriage and cohabitation insights to help connect wit...

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential d...

Read More Marriage and cohabitation insights to help connect with LGBT customers