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Google share of searches at 66 percent in July 2012...

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively....

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The challenge of linking digital data: email, mobile, ...

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work....

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Must-know stats to connect with Dana in multiple chann...

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her...

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Sky-high Olympics television ratings provide lift to a...

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands a...

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Job sites see 18% growth online in July 2012...

Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites included Maine, New Mexico, West Virginia, Connecticut and...

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Winning counts in social Olympics...

Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games. Team Great Britain’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to almost...

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Finding Creditworthy Customers...

In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against...

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Marketers, meet Dana – she’s your best customer...

Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her int...

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Family Travelers Seek out Deals and Packages...

Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of...

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