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Hispanic attitudes and behaviors by socioeconomic leve...

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US...

Read More Hispanic attitudes and behaviors by socioeconomic level
Holiday discounts, coupons and deals – where to begin?...

We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday s...

Read More Holiday discounts, coupons and deals – where to begin?
Trending Now – Email address acquisition using w...

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or b......

Read More Trending Now – Email address acquisition using website pop-ups
The deliverability black box – secrets revealed!...

The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, e...

Read More The deliverability black box – secrets revealed!
New fall line-up: which TV show viewers are multitaski...

What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these...

Read More New fall line-up: which TV show viewers are multitasking?
Hot holiday trends: week of October 14th – October 21...

Experian Marketing Services releases holiday marketing trends for week of October 14th...

Read More Hot holiday trends: week of October 14th – October 21st
Second presidential debate spawns new Internet meme...

The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% inc...

Read More Second presidential debate spawns new Internet meme
‘Tis the season for email and search marketing...

The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...

Read More ‘Tis the season for email and search marketing
Checking in on value qualifiers – we’re still cheap...

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant...

Read More Checking in on value qualifiers – we’re still cheap