As I walked onto the buzzing streets of Cannes for the first time, my senses were immediately captivated by the energy that filled the...
Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....
We’re excited to introduce the next segment in our Q&A series, Ask the Expert! Ask the Expert features a series of conversations with product...
A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...
Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...
There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...
Tapad’s TV analytics solutions now include premium national cable inventory– Travelocity asserts industry need, praises partnership — NEW YORK, February 28, 2017 — Tapad,...
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....
College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...