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As I walked onto the buzzing streets of Cannes for the first time, my senses were immediately captivated by the energy that filled the...

July 6, 2023 by Tyler Middleton

Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....

June 27, 2023 by Experian Marketing Services

We’re excited to introduce the next segment in our Q&A series, Ask the Expert! Ask the Expert features a series of conversations with product...

June 8, 2023 by Experian Marketing Services

A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...

March 21, 2023 by Experian Marketing Services

Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...

August 9, 2022 by Experian Marketing Services

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

August 18, 2020 by Lester Holze, VP of Sales

Tapad’s TV analytics solutions now include premium national cable inventory– Travelocity asserts industry need, praises partnership — NEW YORK, February 28, 2017 — Tapad,...

February 28, 2017 by Experian Marketing Services

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

May 3, 2016 by Experian Marketing Services

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

August 13, 2015 by Mindy Pankoke, Product Manager

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