Five ways search behavior can help target and profile audiences [VIDEO]

November 30, 2015 by Experian Marketing Services

According to our research, 99.8 percent of online Americans say that the Internet is the first place they look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. They know our aspirations, desires, fears, wants and needs. Given this fundamental shift in information seeking, search has become one of the post powerful, and yet untapped, sources of consumer insights.

Watch this short video to explore five ways that marketers today can generate more accurate, more insightful and more actionable consumer insights drawn from audience profiles and targets driven by search behavior. You can also learn more in our recent report, Five ways to better target and profile audiences using online search behavior.