Measure campaign effectiveness
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...
The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...
ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...
The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...
When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...
The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...
Customer engagement is not a static definition. It changes over time and for each marketer, depending on the end goal of the campaign. The...
Develop a data-driven marketing strategy using the full potential of first-party...
In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...