Manage your data

The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

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The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....

July 2, 2013 by Erin Haselkorn

New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...

May 16, 2013 by Experian Marketing Services

What marketers need in order to lay the groundwork for success in their online advertising...

February 20, 2013 by Chris Beirne

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...

July 3, 2012 by Experian Marketing Services

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...

April 24, 2012 by Experian Marketing Services

The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...

August 1, 2011 by Experian Marketing Services

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...

June 30, 2011 by Erin Haselkorn

The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity...

June 3, 2010 by Experian Marketing Services

Coffee drinkers in America Coffee plays such an integral part of every day life in America that it may be safe to say that...

December 1, 2009 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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