Back-to-school shopping continues past August

June 6, 2014 by Experian Marketing Services

Back in my days as a student, and particularly as a college student, I waited until the school year started to do most of my back-to-school shopping. According to research from Experian Marketing Services, this trend of waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend, encouraging retailers to build promotional campaigns that speak to consumers in late July and then again in September.

Watch this CNBC clip, and read the article.