All posts by Peter Santos

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Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences,...

September 19, 2023 by Tyler Middleton

The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...

September 14, 2023 by Experian Marketing Services

As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...

September 12, 2023 by Experian Marketing Services

Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll...

September 8, 2023 by James Esquivel

The AdTech industry is buzzing with discussions about cookie deprecation and effective strategies to tackle it. One of the commonly suggested solutions is the...

September 7, 2023 by Dylan Rothenberg

Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...

August 22, 2023 by Experian Marketing Services

The digital advertising landscape has undergone a seismic shift in recent years. Privacy-conscious consumers, transformative regulations, and emerging technologies are converging to redefine how...

August 17, 2023 by Experian Marketing Services

The cookieless future is here, and it’s time to start thinking about how you will adapt your strategies to this new reality. In a...

August 15, 2023 by Experian Marketing Services

The rise of streaming TV advertising is revolutionizing the marketing landscape, bringing together the best of traditional television’s broad audience reach and digital’s precise...

August 10, 2023 by Experian Marketing Services

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