The Internet of Things: become part of the movement [VIDEO]

April 20, 2015 by Experian Marketing Services

The rise of smart devices, the so-called “Internet of Things,” is rapidly improving efficiency, user experience and brand engagement and poses many questions for marketers like, “What role can my brand play in this new connected world?” and, “How can I reach my customer in a world of exploding channels?”

Watch this short video and learn how some marketers are leveraging smart devices to create more engaging brand experiences.