A recent study conducted by the Ponemon Institute found that a data breach is among the top three occurrences that affect brand reputation, along with poor customer service and an environmental incident. Among respondents who discontinued their relationship with a breached company, the top two actions that would have prevented them from ending the relationship include a sincere apology and an offer of free identity protection and credit monitoring services.
Companies need to be prepared to respond to data breaches by outlining a plan before it’s needed. If a data breach does occur, companies should ensure that their breach notification letters are meaningful and offer impacted consumers identity protection and credit monitoring services in order to protect their customers and the company’s reputation.
Learn how to outline your response plan with our data breach response guide.