Loading...

The value of mobile subscribers

September 24, 2015 by Carrie Janot

While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged customers. A recent Experian study on mobile subscribers found:

  • Dual subscribers (email and mobile) were 3.9 times more likely to complete transactions than email-only customers
  • Transaction rates for mobile campaigns were 10 times higher than those for email campaigns
    The findings highlight the importance of having an integrated mobile strategy that includes more than device-friendly emails.

>> Email marketing trends: Q2 2015

Related Posts

To improve your customer retention efforts in 2023, you'll need to leverage comprehensive data, credit education, and digital technology.

February 22, 2023 by Theresa Nguyen

Many marketing budgets were already small prior to the global pandemic, so coming out of it, to say every marketing dollar counts is an understatement.

May 26, 2020 by Stefani Wendel

Financial firms are turning to customer acquisition engines to help them build, test and optimize custom targeting strategies faster than ever before.

January 7, 2020 by Jesse Hoggard