Here’s Why Fake News Is a Threat to Your Identity

The term "fake news" is heard everywhere now, from the President on down. But the fake news isn't just about politicians vs. the media—increasingly, it's being used by identity thieves to steal your personal data and money.

All those seemingly innocuous quizzes and polls, such as "Where is the first address you remember living?" or "Where did you and your spouse meet?" and even "What was your first pet and what was its name?" elicit the answers to the most common security questions used to verify your identity.

When you answer those quizzes and polls, "you may be inadvertently giving away the answers to 'secret questions' that can be used to unlock access to a host of your online identities and accounts," warns Krebs On Security.

Social Media Sharing and Identity Theft

All this trolling for your personal information isn't harmless. According to Javelin Strategy & Research, people who were active on social media had a 46% higher risk of having one of their bank or credit accounts taken over by scammers during 2016, a year when 15.4 million consumers were victimized at a total cost of $16 billion.

According to the Pew Research Center, two-thirds of tweets linked to popular sports, celebrities, news, and business sites are generated by Twitter bots, automated software of the same kind that's been used to generate deceptive and malicious information.

But no social media platform is immune. Instagram, Snapchat, and Pinterest have all been used by scammers to pull off frauds that can end up with you downloading spyware or handing over credit card numbers and other personal information. Because social media is all about sharing, the best way to protect yourself is to be careful about exactly what you share.

Even Google Maps has been exploited, with scammers creating fake pin locations and websites for phony hotels and attractions where consumers make a reservation, only to find their information has been stolen.

Even if a fake news site doesn't rip you off personally, the scammers behind it can be pulling in money by using phony stories to boost their traffic and search engine rankings, attracting unwitting advertisers.

How to Spot Fake News

Spotting fake news can sometimes be tricky. First, check around to see if this "miraculous" or "breathtaking" story is being reported elsewhere. When a video is involved, check to see if it's old footage that already was posted on Google, Youtube or Vimeo—and if the URL in the address bar goes to a legitimate website.

Be wary of clicking on ads or links that could grab your information or download malware or spyware to your computer. A "news report" of a "miracle cure" could well lead to a bogus product ad that just wants to snag your credit card information.

Sharing More Than Just News Stories

According to the Institute for Critical Infrastructure Technology (ICIT), fake news and videos tied to current events are just the latest ploys by ID thieves trying to grab personal information to steal your identity. Users of Facebook and other sharing sites are asked to share a fake post that can download or spread spyware that collects your online IDs, passwords, account numbers and other financial information.

In other scams, users are asked to fill out an online survey designed to snag sensitive information that to target you for phishing attacks or hack into your personal accounts.

"Victims interact with news lures for several reasons, which include a drive to be ‘up-to-date' or current; a sense of urgency; socio-political polarization; curiosity; or fear," James Scott, a senior fellow at ICIT, writes in an analysis posted earlier this year on the institute's website. "The most effective lures either incorporate a real news article as an attachment, as a malicious link to a compromised site, or as a tantalizing banner bordering an article tailored to the potential victims."

The tactics go beyond posting ginned-up news accounts, Symantec warns, and includes impersonating friends, family members and victims of a tragedy, or selling souvenirs or commemorative items where the proceeds allegedly go to charity.

While fake news attacks are just the latest tactic ID thieves have cooked up, it isn't the only one. Social media sites are rife with opportunities for scammers to collect information that can be used to obtain access to your bank, credit-card and other accounts. That can include your full name, email address, location and names of family members, pets, birthdays, anniversary dates and other clues that can be used to crack passwords or bypass security questions.

Other Social Media Scams

The non-profit Identity Theft Resource Center described one recent con job involving Facebook and a fake holiday: "Cousins Day." Scammers sent emails claiming that the recipients had received a Facebook message from one or more cousins, and directed the readers to click a link to read the messages. Instead, the link took them to a site that would download malicious software to their computers.

Another scam that popped up in July used hacked Facebook accounts to impersonate friends or family members who claimed to have found government grants of $50,000 or $100,000. To get the money, victims were asked to send personal information and to send as much as $1,500 to cover fees for the program. In other attempts, bogus Facebook messages are used to lure friends or family members into sending money to help out someone with medical bills or an emergency.

The same ploys show up on Twitter, such as a link to help find out who's been reading your Twitter profile that also installed malware, and phony accounts of friends and family members pleading for help—in the form of money—or offering a link to a photo of you that goes to another malware site.—a newsletter that tracks online fraud—found another Twitter con offered users a free cell phone if they transferred their current phone number. Instead, the victims were signed up to subscribe to a monthly astrology service.

No social media platform is immune. Instagram, Snapchat, and Pinterest have all been used by scammers to pull of frauds that can end up with you downloading spyware or handing over credit card numbers and other personal information. Because social media is all about sharing, the best way to protect yourself is to be careful about exactly what you share.

Social Media Scams Impact All Ages

And while, at first glance, it might seem that this would a problem mostly for Millennials who've grown up with social technology, even the AARP—whose members all are older than 50—sees an increasing threat to social media identity theft, and has launched its own educational program alerting its members to the threat.

Preventing Identity Theft on Social Media

The best way to prevent your information from falling into the wrong hands on social media involves the same basic steps as any other method of keeping your data safe. Don't share with strangers, know who you're communicating with and verify their identities, be aware that scams exist and remember that if something sounds too good to be true, it is.

In addition, you should take some time to understand just how the social media sites and apps you use actually function and how what you put online is shared.

Some additional resources on protecting yourself on social media: