Veronica Herrera joined Experian’s Direct to Consumer channel in 2002, transitioning in 2007 to Decision Analytics to manage the VantageScore® model. In 2011, her role expanded to include all Experian generic bureau scores and credit attributes. Veronica has 14 years’ experience working in-depth with tri-bureau credit data and scoring models. In her current role as Director of Product Solutions, Veronica works with lenders of all sizes to develop comprehensive solutions that bundle the best of Experian’s offerings. Over the last 4 years Veronica has helped educate consumers about credit reports and scores, through the Experian Credit Ambassador program.