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TrueTouch
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True Patriot Impact


True Patriots – one of 25 Impacts from TrueTouch
True Patriots stand behind American-made products and are proud to support domestically produced goods. They look for options that can complement their family needs and budgetary constraints. They are classic coupon clippers and will look for them in magazines, newspapers or on packages.

True Patriots are devoted smart shoppers that will also gravitate toward the convenience of mail order purchasing to find the right product, at the right price. Some highlights from the True Patriots snapshot include:

Lifestyle and interests

  • Enjoy books and magazines
  • Invest in low risk bonds/CDs
  • Diet-conscious, healthy living is part of their regimen
Behaviors and attitudes
  • Smart shoppers shop at discount retail stores
  • Stand behind American-made products
  • Support political issues
Demographic snapshot
  • Ages vary widely, but most are seniors or retirees
  • Typically married
  • Children are usually school-aged, from elementary/grade school through high school
Socioeconomic indicators
  • Below average income
  • Average or below average home value
  • Established, conservative credit experience

Case study
Boston Proper is a national catalog and Internet retailer offering a wide variety of women's clothing and accessories. Find out how Experian helps them understand their customers better – with TrueTouchSM.
Learn more 188K (PDF)