Experian publishes regular White Papers on industry-relevant topics and issues.
If you've read our preplanning tips to help you prepare your marketing for the new year, then by now you should have a good idea of what your campaigns will look like in 2012. You also likely know that in order to grow your business and see higher returns, you'll need to step up your marketing efforts.
As 2011 draws to a close, it's time to look toward the year ahead and determine where to devote your marketing resources. Whether you have all your plans finalized or you haven't even started, there are several steps you can take to make sure that 2012 is your best marketing year yet.
To help you build campaigns that generate the greatest returns, we've compiled some tips, trends and best practices into an e-book. Before long you'll be emailing like a pro – and building a loyal customer base that will want to buy from you time and again.
Small Business Saturday® is coming Nov. 26.
Are you prepared to make the most of this incredible marketing opportunity? Boost your exposure, and your holiday sales, with our 10 Tips to maximize Small Business Saturday.
It will always be important to acquire new customers, build brand awareness and maximize long-term sales, small businesses today also needs to leverage relationships with existing customers and focus on marketing efforts that encourage customer loyalty. This whitepaper provides insight and best practices for small businesses looking to enhance customer loyalty.
Experian Marketing Services has identified three key trends that have developed in the past five years relating to moms in the United States. Download our recent report providing benchmark data and analysis to help marketers connect with the critical mom consumer segment.
Twelve steps to move marketing from being seen as a cost center to being truly valued as a revenue generator.