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Social Media Insights

The Experian Social Media Insights report is an analysis of the social media actions of consumers on Experian’s highly accurate and reputable ConsumerViewSM marketing database. There are three reports to choose from that each report on a different marketable audience in the New York-Newark-Jersey City, NY-NJ-PA Metropolitan Statistical Area. Each report is a web-based interactive analytical summary of brand affinity and interest data as well as an Experian demographic and Mosaic® lifestyle segmentation profile.

From these social insights reports, you can learn:

  1. How can my small business know more about trending social media topics that are relevant to consumers in my service area so that I can better tailor my marketing efforts?
  2. What time of day and social terms should I use in order to reach my market when and how they are engaging on social media?
  3. What Mosaic lifestage describes this target audience for actionable insights you can use to reach consumer like these with a mailing list of other channel distribution?
  4. The Experian-confirmed demographics about this audience to help you further understand this audience and how to resonate with them.
Families with young children

The “Families with young children” Social Media Analysis reports on the brand, interest, demographic and Mosaic lifestage profiles of consumers in the US who Experian has confirmed have children of elementary school ages and younger. In addition to the organic consumer-generated brand affinity and interests on social media, you will see an analysis on the engagement with specific terms such as youth sports, financial/college planning, retail stores and engagement with travel-related brands and topics.

In the Market for a New Home

The “In the Market for a New Home” Social Media Analysis reports on the brand, interest, demographic and Mosaic lifestage profiles of US consumers who are mentioning brands and terms that indicate they are highly likely in the market for a new home. Such terms include the mention of @zillow, @trulia @realtordotcom and/or the use of social hashtags like #realestate and #buyingahouse on social media. In addition to the organic consumer-generated brand affinity and interests on social media, you will see an analysis on the engagement with specific terms related to real estate and home improvement, home lending, retail and more.

Newly Married Couples

The Social Media Analysis on “Newly Married Couples” reports on the brand, interest, demographic and Mosaic lifestage profiles of US consumers who have been married within the past 6 months based on Experian’s ConsumerView marketing database comprised of such “triggers” events. Newly married couples make a highly marketable segment for everything from furniture and home improvement products to financial services and technology or telecommunications upgrades. In addition to the organic consumer-generated brand affinity and interests on social media, you will see an analysis on the engagement with specific terms related to financial services, appliances and technology upgrades, local events and shopping and more.

For a custom social media analysis on a different audience segment, contact marta.griffin@experian.com.

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