SMALL TOWN CONTENTMENT

GEO-TARGETED ADVERTISING WITH MOSAIC ®

Reach Prime Middle America

Connect with this market now. You'll have the option to narrow it down to your specific geographic area.

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Prime Middle America

Once you know who your customers are, you can use Mosaic® in your acquisition campaigns to target your best prospects by selecting from mailing lists such as "Prime Middle America." Based on the key and top-performing Mosaic segments, you'll deliver targeted advertising that is correlated to specific consumers' demographic and lifestyle classifications. Here is information on the households in our "Prime Middle America" mailing list.

Overview

A mix of young, upper-middle-class couples and families living in both small towns and midsize cities. These traditionalists are predominantly white, living in dual-income households.

3.52 percent of U.S. households

Demographics
  • Have well-paying have white-collar and blue-collar jobs
  • Work in transportation, manufacturing and public administration
  • Own their own homes
  • Are nearly twice as likely to live in mobile homes than the national average
Lifestyles
  • Have small-town, family-centered lives, with activities such as playing cards and board games
  • Are do-it-yourselfers who buy supplies from stores such as Lowe's and True Value Hardware
  • Describe themselves as less interested in new fashions than in the latest high-tech gadgets
  • Pursue outdoor pastimes such as fishing, biking and swimming at a lake
  • Afford a wide range of mortgages, home-equity loans and college savings plans
  • Drive SUVs and pickup trucks
Media
  • Enjoy a variety of media and gathering around their large-screen televisions
  • Use the Internet for services like games, banking and auctions for antiques and collectibles
  • Are fans of country music, classic rock and contemporary hits
  • Watch reality shows, sports and cable (MTV, FX, Discovery and Country Music Television)
  • Read established magazines, such as Woman's World, Field & Stream and Parents

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