ConsumerView Travel Gaming & Leisure

How people prefer to spend their free time and their discretionary dollars can vary greatly, however understanding an individual’s demographic make-up, lifestyle and attitudes enables entertainment marketers to segment and target their consumers more effectively with offers that resonate. In addition to deep individual and household demographics, including age, marital status, presence of children, income, home ownership and home value, length of residence, as well as Mosaic USA lifestyle segmentation, the Travel, Gaming and Leisure bundle includes messaging themes and direct mail channel preferences that can help marketers create offers and messages that motivate response. Also, find those likely to be the most profitable, other household expenditure propensities by category, or even those who are more or less environmentally conscious.

Price: $109 per thousand records uploaded

Data elements included in this bundle:

  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                             
  • Combined Homeowner                                         
  • Dwelling Type                                              
  • Length Of Residence                                        
  • Number Of Children (Maximum Of 8 Children Per Household)   
  • Number Of Adults In Household                              
  • Direct Mail Responder - Individual Level                   
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Occupation Group                                           
  • Individual Education                                        
  • Political Affiliation                                      
  • Presence of Children 0-18                                  
  • Buy American                                               
  • Show me the money                                           
  • Go with the flow                                           
  • No time like the present                                   
  • Never show up empty handed                                 
  • On the road again                                           
  • Look at me now                                             
  • Stop and smell the roses                                   
  • Work hard, play hard                                       
  • A penny saved, a penny earned                               
  • It's all in the name                                       
  • Direct Marketing Channel Receptivity                       
  • Estimated Current Home Value                               
  • Year Built (Enhanced)                                      
  • Mosaic Household                                           
  • Cruise & Cruise Propensity, Self reported data             
  • Cruise & Cruise Propensity, Quick Predict Code             
  • Travel dom & Travel dom Propensity, Self reported data     
  • Travel dom & Travel dom Propensity, Quick Predict Code     
  • Travel forgn & Travel forgn Propensity, Self reported data 
  • Travel forgn & Travel forgn Propensity, Quick Predict Code 
  • Estimated Household Income                                
  • ConsumerView Profitability Score                           
  • GreenAware                                                 
  • Online Overall                                             
  • Retail Overall                                             
  • Household Consumer Expenditures Apparel                    
  • Household Consumer Expenditures Shoes                      
  • Household Consumer Expenditures Accessories                
  • Household Consumer Expenditures Toys                       
  • Household Consumer Expenditures Furniture                  
  • Household Consumer Expenditures Kitchen                    
  • Household Consumer Expenditures Tabletop/Dine              
  • Household Consumer Expenditures Food/Bev                   
  • Household Consumer Expenditures Home Office                
  • Household Consumer Expenditures Home Decor                 
  • Household Consumer Expenditures HomeDomestic               
  • Household Consumer Expenditures Home Maint.                
  • Household Consumer Expenditures Outdoor Live                
  • Household Consumer Expenditures Lawn/Garden                
  • Household Consumer Expenditures Electron/Gadg              
  • Household Consumer Expenditures Computers                  
  • Household Consumer Expenditures Pets                        
  • Household Consumer Expenditures Hobbies/Entain             
  • Household Consumer Expenditures PersonalHealth             
  • Household Consumer Expenditures OutdoorSftGood             
  • Household Consumer Expenditures OutdoorHrdGood             
  • Household Consumer Expenditures Travel                     
  • Household Consumer Expenditures SeasonalProds              
  • Household Consumer Expenditures Tools/Auto                 
  • Household Consumer Expenditures General/Misc