ConsumerView Telecommunications

Customer churn and retention are just a few of the challenges that telecommunications firms and cable providers regularly face. Insight into a consumer’s potential profitability, household expenditure propensities or those with limited banking relationships can help focus and refine analytical efforts, marketing and win-back initiatives. Combined with Mosaic USA lifestyle segmentation and a host of individual and household demographics such as age, income, home ownership, education and occupation, this bundle also includes direct marketing responsiveness and channel receptivity.

Price: $107 per thousand records uploaded

Data elements included in this bundle:

  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                             
  • Combined Homeowner                                          
  • Dwelling Type                                              
  • Length Of Residence                                        
  • Number Of Children (Maximum Of 8 Children Per Household)   
  • Number Of Adults In Household                               
  • Direct Mail Responder - Individual Level                   
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Occupation Group                                           
  • Individual Education                                        
  • Political Affiliation                                      
  • Presence of Children 0-18                                  
  • Direct Marketing Channel Receptivity                       
  • Estimated Current Home Value                               
  • Year Built (Enhanced)                                      
  • Mosaic Household                                           
  • ChoiceScore Bundle                                         
  • ChoiceScore Prospect Segment                               
  • ChoiceScore Prospect Model Score                           
  • ChoiceScore Good versus Bad Score                          
  • Estimated Household Income Ranges
  • ConsumerView Profitability Score                           
  • GreenAware                                                  
  • Online Overall                                             
  • Retail Overall                                             
  • Household Consumer Expenditures Apparel                    
  • Household Consumer Expenditures Shoes                       
  • Household Consumer Expenditures Accessories                
  • Household Consumer Expenditures Toys                       
  • Household Consumer Expenditures Furniture                  
  • Household Consumer Expenditures Kitchen                     
  • Household Consumer Expenditures Tabletop/Dine              
  • Household Consumer Expenditures Food/Bev                   
  • Household Consumer Expenditures Home Office                
  • Household Consumer Expenditures Home Decor                 
  • Household Consumer Expenditures HomeDomestic               
  • Household Consumer Expenditures Home Maint.                
  • Household Consumer Expenditures Outdoor Live               
  • Household Consumer Expenditures Lawn/Garden                
  • Household Consumer Expenditures Electron/Gadg              
  • Household Consumer Expenditures Computers                  
  • Household Consumer Expenditures Pets                       
  • Household Consumer Expenditures Hobbies/Entain             
  • Household Consumer Expenditures PersonalHealth             
  • Household Consumer Expenditures OutdoorSftGood             
  • Household Consumer Expenditures OutdoorHrdGood             
  • Household Consumer Expenditures Travel                     
  • Household Consumer Expenditures SeasonalProds              
  • Household Consumer Expenditures Tools/Auto                 
  • Household Consumer Expenditures General/Misc