ConsumerView Household Insights

Building upon the Household Profile nucleus, the Household Insights bundle elevates awareness of your individual consumers and their households, as well as providing visibility into other members of their households. In addition to Mosaic USA and the fundamental individual and household demographic information in the Household Profile  bundle, the Insights bundle delivers additional data such as home values, ethnicity, religion, language, political affiliation, the presence and ages of other adults within the household and the number of and the age ranges of their children. This bundle also identifies direct mail buyers, subscribers, contributors and other direct mail merchandise categories, along with channel receptivity for email, telemarketing and direct mail to help optimize your contact strategies.

Price: $104 per thousand records uploaded

Data elements included in this bundle:

  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                                                                           
  • Recipient Reliability Code                                 
  • Person Type                                                
  • Deceased Indicator   
  • Ethnicity                                      
  • Combined Homeowner                                         
  • Dwelling Type                                              
  • Length Of Residence                                        
  • Dwelling Units Size                                        
  • Number Of Children (Maximum Of 8 Children Per Household)   
  • Number Of Adults In Household                              
  • Direct Mail Responder - Individual Level                   
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Multi-Category Buyer                                       
  • Direct Mail Merchandise Buyer Categories                   
  • Magazine Buyer Categories                                  
  • Contributors Categories                                    
  • Sweepstakes / Contests                                     
  • Do-It-Yourself                                             
  • News & Financial                                           
  • Photography                                                
  • Mail Responders - Odds & Ends / Miscellaneous              
  • Additional Adult HH Members - Name /Indiv Demos            
  • Occupation - Detail                                        
  • Occupation Group                                           
  • Individual Education                                       
  • Political Affiliation                                      
  • Childrens Age Range and Gender V3                          
  • Presence of Children 0-18                                  
  • County Geographic Income Percentiles                       
  • Industry Mail Preference Indicator                         
  • Direct Marketing Channel Receptivity                       
  • Estimated Current Home Value                               
  • Mosaic Household                                           
  • Estimated Household Income Ranges                                
  • Digital Dads                                               
  • Digital Moms