ConsumerView Political/Government

Political affiliation along with ten political persona segments provide a detailed understanding of key voter and constituent groups and can help identify people who likely share similar attitudes and opinions on important political issues and social trends. Understand those who are more or less environmentally conscious, or who are unbanked / under-banked, direct mail channel preferences and receptivity. Leverage key consumer demographic characteristics including age, marital status, presence and number of children, income, home ownership and home value, length of residence, occupation data and more. Mosaic USA lifestyle segmentation helps you understand consumers’ individual traits for more effective segmentation, targeting and outreach programs.

Price: $126 per thousand records uploaded

Data elements included in this bundle:

  • Enhancement Mandatory Append                                
  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                             
  • Recipient Reliability Code                                  
  • Combined Homeowner                                         
  • Dwelling Type                                              
  • Length Of Residence                                        
  • Number Of Children (Maximum Of 8 Children Per Household)   
  • Number Of Adults In Household                              
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Occupation Group                                           
  • Individual Education                                        
  • Political Affiliation                                      
  • PoliticalPersona                                           
  • Presence of Children 0-18                                  
  • Direct Marketing Channel Receptivity                       
  • Estimated Current Home Value                               
  • Year Built (Enhanced)                                      
  • Mosaic Household                                           
  • ChoiceScore Bundle                                         
  • ChoiceScore Prospect Segment                               
  • ChoiceScore Prospect Model Score                           
  • ChoiceScore Good versus Bad Score                          
  • ENH EST HH INCOME RANGES V4                                
  • GreenAware                                                  
  • Online Overall                                             
  • Retail Overall