Political affiliation along with ten political persona segments provide a detailed understanding of key voter and constituent groups and can help identify people who likely share similar attitudes and opinions on important political issues and social trends. Understand those who are more or less environmentally conscious, or who are unbanked / under-banked, direct mail channel preferences and receptivity. Leverage key consumer demographic characteristics including age, marital status, presence and number of children, income, home ownership and home value, length of residence, occupation data and more. Mosaic USA lifestyle segmentation helps you understand consumers’ individual traits for more effective segmentation, targeting and outreach programs.
Price: $126 per thousand records uploaded
Data elements included in this bundle: