ConsumerView Catalog Retail & Online Commerce

Marketers need be able to better identify and discern their customers through different lens. Not only by their basic demographic characteristics, direct mail responsiveness and Mosaic USA lifestyle segments, but also dimensions such as their propensity to purchase within certain product categories, to make those purchases online, via brick-and-mortar or catalogs. Who is more digitally engaged? Who spends the most on non-essential goods and services? What about those who are unbanked or underbanked? This bundle delivers core demographic characteristics along with profitability scores, spend estimates and consumer expenditure propensities in 25 specific product categories.

Price: $95 per thousand records uploaded

Data elements included in this bundle:

  • Date of Birth/Combined Adult Age                           
  • Gender Code                                                
  • Marital Status                                             
  • Combined Homeowner                                         
  • Dwelling Type                                              
  • Length Of Residence                                        
  • Number Of Children (Maximum Of 8 Children Per Household)   
  • Number Of Adults In Household                              
  • Direct Mail Responder - Individual Level                   
  • Multi-Company Direct Mail Responder - Living Units Level   
  • Occupation Group                                           
  • Individual Education                                       
  • Presence of Children 0-18                                  
  • Estimated Current Home Value                               
  • Year Built (Enhanced)                                      
  • Mosaic Household                                           
  • ChoiceScore Bundle                                         
  • ChoiceScore Prospect Segment                               
  • ChoiceScore Prospect Model Score                           
  • ChoiceScore Good versus Bad Score                          
  • Estimated Household Income Ranges
  • ConsumerView Profitability Score                           
  • Digital Dads                                               
  • Digital Moms                                               
  • Online Apparel                                             
  • Online Shoes                                               
  • Online Accessories                                         
  • Online Toys                                                
  • Online Furniture                                           
  • Online Kitchen                                             
  • Online Tabletop/Dine                                       
  • Online Food/Bev                                            
  • Online Home Office                                         
  • Online Home Decor                                          
  • Online Home Domestic                                       
  • Online Home Maint.                                         
  • Online OutdoorLiving                                       
  • Online Lawn/Garden                                         
  • Online Electron/Gadg                                       
  • Online Computers                                           
  • Online Pets                                                
  • OnlineHobbies/Entain                                       
  • OnlinePersonalHealth                                       
  • OnlineOutdoorSftGood                                       
  • OnlineOutdoorHrdGood                                       
  • Online Travel                                              
  • Online SeasonalProds                                        
  • OnlineTools/Automotv                                       
  • Online General/Misc                                        
  • Online Overall                                             
  • Retail Apparel                                             
  • Retail Shoes                                               
  • Retail Accessories                                         
  • Retail Toys                                                
  • Retail Furniture                                           
  • Retail Kitchen                                             
  • Retail Tabletop/Dine                                       
  • Retail Food/Bev                                            
  • Retail Home Office                                         
  • Retail Home Decor                                          
  • Retail HomeDomestic                                        
  • Retail Home Maint.                                         
  • Retail Outdoor Live                                        
  • Retail Lawn/Garden                                         
  • Retail Electron/Gadg                                       
  • Retail Computers                                           
  • Retail Pets                                                
  • RetailHobbies/Entain                                       
  • RetailPersonalHealth                                       
  • RetailOutdoorSftGood                                       
  • RetailOutdoorHrdGood                                       
  • Retail Travel                                              
  • Retail SeasonalProds                                       
  • Retail Tools/Auto                                          
  • Retail General/Misc                                        
  • Retail Overall                                             
  • Household Consumer Expenditures Apparel                    
  • Household Consumer Expenditures Shoes                      
  • Household Consumer Expenditures Accessories                
  • Household Consumer Expenditures Toys                       
  • Household Consumer Expenditures Furniture                  
  • Household Consumer Expenditures Kitchen                    
  • Household Consumer Expenditures Tabletop/Dine              
  • Household Consumer Expenditures Food/Bev                   
  • Household Consumer Expenditures Home Office                
  • Household Consumer Expenditures Home Decor                 
  • Household Consumer Expenditures HomeDomestic               
  • Household Consumer Expenditures Home Maint.                
  • Household Consumer Expenditures Outdoor Live               
  • Household Consumer Expenditures Lawn/Garden                
  • Household Consumer Expenditures Electron/Gadg              
  • Household Consumer Expenditures Computers                  
  • Household Consumer Expenditures Pets                       
  • Household Consumer Expenditures Hobbies/Entain             
  • Household Consumer Expenditures PersonalHealth             
  • Household Consumer Expenditures OutdoorSftGood             
  • Household Consumer Expenditures OutdoorHrdGood             
  • Household Consumer Expenditures Travel                     
  • Household Consumer Expenditures SeasonalProds              
  • Household Consumer Expenditures Tools/Auto                 
  • Household Consumer Expenditures General/Misc