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Homeowner information indicates the likelihood of a consumer owning a home. For records where exact homeownership information is not available, homeownership propensity is calculated using a proprietary statistical model that predicts the likelihood of homeownership.
This list is compiled from current public records, county deeds and tax assessor records. Homeowners are great prospects for mortgage refinancing offers, home-equity loans and other home-related financing offers. Homeowners also are excellent prospects for household furnishings and appliances, home-improvement offers, phone service, security alarms, and garden and workshop tools.
An estimated 52,338,889 households were in this mailing list as of June 1, 2009. The information in this database continually changes, and counts vary over time.