The Tools You Need To Stay Ahead

Experian publishes articles on industry-relevant topics and issues. Click below to view/download any of the applicable research.

Brian Clark – On Copywriting, Content Marketing & Blog Promotion

Brian Clark of Copyblogger.com talks about the art and science to writing great headlines, creating a content marketing strategy, and ways to promote your small business blog. Check out the full interview with Brian Clark.

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Seth Godin – On Passion, Fighting Resistance & Being Weird

In this interview, Seth Godin talks about what drives him to be a successful artist and businessman. He talks about fear, resistance, and the importance of being passionate about your work. Read the full interview with Seth Godin.

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Ben Settle – The Anatomy of a Smart Email Marketing Campaign

Ben Settle provides insights into developing smart email marketing campaigns that can drive more traffic and sales from your email list. Check out this smart guide to email marketing.

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Rand Fishkin – Small Business Guide to Search Engine Optimization

Rand Fishkin (SEOmoz) shares advice to help small business owners with their SEO strategy.  Learn about keyword research, link building, and how to develop useful content. Check out the Small Business Guide to SEO.

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Email Marketing 101

Growing the value of your customer relationships while also converting new prospects can be a tough challenge with email. Learn everything you need to know about email marketing with the following article series:

• Why Email Marketing
• 5 Ways to Use Email Marketing
• How to Improve Email Marketing Campaigns
• How to Improve Email Marketing Content
• Email Testing Strategies
• When to Send Emails
• Tips on Cross-Selling in Email
• How to Create Effective Emails
• How to Build an Email List