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VeriScore (sm)
Predict response and lifetime value with VeriScoreSM, Experian's custom analytical solution.

VeriScore optimizes your rental, specialty and prospect lists, as well as new customers acquired through alternate media sources. Identify your most profitable, responsive prospects. Use marketing data to find out who is most likely to convert and be eligible for financial offers. VeriScore assists marketers who want to know more about their prospects and customers for fulfillment, cross-sell, up-sell and Customer Relationship Management (CRM) initiatives.

Improve your marketing ROI

Target a streamlined pool of prospects who are highly likely to respond and continue buying over time. The VeriScore process integrates verification and ranking to increase your level of confidence in your marketing initiatives and order fulfillment processing.

Reduce fulfillment costs

Reduce customer service costs and increase customer satisfaction through consumer name and mailing address verification.

Make secure marketing decisions

Evaluate the likely productivity of new and existing list rentals. Save by mailing only to those most likely to convert.

Target emerging consumers

VeriScore provides targeted consumer marketing lists, resulting in improved credit screening applications and emerging consumer targeting, helping companies target individuals with little or no credit history.

Features

Cost-effective multichannel marketing tool

Direct mail

Add VeriScore to our Merge/Purge processing to score your records without lengthening cycle times.

Alternate media

Fast turnaround to score your orders generated via package inserts, space ads or other media sources.

Internet and call center

Real-time VeriScore provides address hygiene and performance scoring for Internet and call center response.

Dependable verification and scoring process

Experian's comprehensive quality data

Builds highly predictive and reliable VeriScore models.

Multilevel modeling for greater accuracy

VeriScore offers multi-metric modeling approach such as response and profitability models for precise targeting to meet your business objectives.

Internet and call center

Extract the best prospects from every list and market more efficiently.

Real-time deployment

VeriScore models are available for real-time decisioning.

For more information on this product, please contact us at 888 414 1120.


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For more information, please contact us at 888 414 1120.
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