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Target the most recent catalog buyers available
Known purchase data can be the best indicator of future consumer behaviors – and the more recent the transaction, the more responsive that data will be. The RFMplus® cooperative database offers access to a 1- to 60-day hotline of consumer purchase data, including recency, frequency and monetary factors (RFM), as well as purchase categories and demographics.
Beat the rushThe RFMplus database is a cooperative database with transactional data provided by catalog participants. This 60-day revolving catalog database captures the latest order transaction data at the point of purchase from over 50 mail-order catalogs offering you the most recent mail-order buyers’ names available.
Reactivate stagnant customersIdentify your inactive customers who are actively buying from other catalogs. Contacting these current buyers is more likely to rekindle a relationship than mailing to your entire inactive file.
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Everything to gainParticipation in RFMplus is risk free. There is no cost to join or obligation to provide a certain quantity of names. You reserve the right to approve all orders for your specific list in exchange
or rental situations. And there is no time commitment, so you can join on a trial basis and discover how valuable these truly recent names can be to your business.RFMplus is an open database, meaning participants receive a regularly updated list of all other participants in the database. This can help you identify specific lists you may already rent, in order to include their super hotline records in your mail plan. And for across-database rentals, you have the right to block usage of your names by companies you specify, bearing in mind that blocking is reciprocal.
Enriched with additional valuable dataNot only does RFMplus provide critical hotline names, it also offers selects to help refine targeting efforts by metrics such as recency, frequency and monetary factors, multi-buyers, as well as geographic and demographic selects. In addition, you may choose from 64 product categories such as apparel, gifts, gardening accessories, home merchandise and much more. And for participants in Experian’s Z-24® catalog cooperative database, we offer selection based on Z-24 profile scores.
Earn list rental incomeThere are two ways to recognize incremental revenue using RFMplus. First, offer your own hot data to participants and non-catalogers of your choosing, using RFMplus in an enhanced list rental application through your traditional list management relationship. Secondly, you may opt-in to RFMplus Prospect Plus to include your names in an across-database rental pool that is offered only to non-catalogers with non-competing offers, such as financial services, fundraising and publishing. You receive quarterly royalties on your names that are used via Prospect Plus.
For more information on this product, please contact us at 224 698 5991.
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For more information, please contact us at 888 246 2804. .
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