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Identify small businesses owners who operate multiple unrelated businesses
Experian’s Multibusiness Owner LinkSM gives you added marketing intelligence by linking single owners to their multiple businesses. You save time and money by eliminating repetitious marketing efforts aimed at the same owners across their multiple businesses and gain a more complete picture of the business owners across all of their businesses.
Link proprietors with every business they ownDesigned for clients in the financial services, retail and insurance industry verticals, Multibusiness Owner Link helps you identify small-business owners associated with multiple businesses that may or may not be legally related.
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Gain a holistic view of small business ownersApply additional intelligence to traditional linkage:
- Link small business owners to their home addresses
- Identify owners with multiple companies with in your portfolio
- Develop owner triggers based on the performance of multiple businesses
Facilitate the efficient analysis and profiling of owner behavior by:
- Managing acquisition or suppression campaigns
- Assessing exposure across all your product lines and customer bases for cross selling and upselling
- Creating suppression lists and refining prospecting and targeting strategies
Reduce marketing risksMinimize the marketing risks associated with acquiring a new business owner by identifying a proven business owner who is opening a business at a different location versus an unknown small business owner opening a brand new business. Attain a complete picture of the business owner’s scope of operations.
For more information on this product, please contact us at 1 800 520 1221.
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Gain insight into the small business owner – New Experian study shows the consumer-like behaviors of small and multibusiness owners Download now
For more information, please contact us at 1 800 520 1221.
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