Ponemon Reputation Impact Study


When faced with a data breach, organizations must determine if notification is required. If so, they must address the following questions:

  • What happened?
  • Who should be notified?
  • What specifics are required?
  • When do we send notification?
  • How did it happen?
  • What have we done to make sure it won’t happen again?

The answers to these questions should all be part of an established breach response plan. Other pieces of this plan should include best practice protocols, procedures, corporate training guidelines and employee education. A corporate environment that fosters and strengthens information security awareness at all levels of the organization also must be maintained.

According to a recent Ponemon study, 54 percent of companies stated they believe it can take 10 months to more than two years to restore a company’s reputation following a breach of customer data. It is critical that the response team identify the best notification and crisis management tactics before a breach ever occurs. Those companies with strong incident response plans are able to react more quickly and accurately, prevent further data loss (and potential fines), and present factual reporting to the public that minimizes customer backlash and negative publicity.

Read the Ponemon Institute’s Reputation Impact of a Data Breach study to find out more about preserving your company’s reputation.

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