Experian's new spend algorithm – Experian TAPSSM


Do you know how much your prospects and customers are spending on their other credit cards? Do you know if your inactive customers are more profitable with your competitors?

Experian TAPSSM is an industry unique algorithm that accurately estimates a consumer’s spend on all general purpose credit and charge cards over the last 12 months. TAPS is the first commercially available spend algorithm built from credit data and can be used across the customer life cycle.  By providing clients with this just this single piece of information, Experian TAPSSM will enable lenders to dramatically enhance marketing and account management strategies:

  • Target high spending consumers with your best offer or customized rewards program
  • Assign the credit limit your customers need and want
  • Assign the correct APR in underwriting to maximize wallet share and interchange revenue
  • Retain profitable accounts and identify customers where there is additional wallet share to capture
  • Combine with income to identify potential debit users

By providing a simple dollar figure, Experian TAPSSM provides lenders with an easy way to know how much a consumer has spent on all their general purpose credit cards over the last 12 months and opens the door to optimize the way you use your marketing dollars.

Take advantage of our special offer:*

  • Receive a free validation that will show you how accurately Experian TAPSSM captures the spend on your portfolio

To participate click here or contact your local Experian representative by calling 1 888 710 4093.

*Clients must be an Experian member or have passed membership to take advantage of this special offer.

 

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