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Decisioning as a ServiceSM client win

A well-known tax preparer and financial services provider providing a full range of financial products and services to its customers needed a more effective approach to managing its acquisition strategies and assessing line assignments to grow revenues. Rather than replace an existing system in its own IT center, the company turned to Experian to host the capabilities it sought in a managed service, otherwise known as a “decisioning as a service” environment.

Enhancing its own system with the improved decisioning capabilities of Strategy Management via the Decisioning as a ServiceSM environment allowed the company to receive a more accurate assessment of creditworthiness, resulting in improved line-of-credit and customer acquisition decisions. This enabled the company to increase profitability through the reduction of losses and increase of revenue.

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