Experian^® Expertise for your business

Safely expand your universe to drive growth
In a world of increasingly tighter regulation, restrictive lending criteria and continued economic challenges, lenders are finding it difficult to safely expand their universe to drive growth. Deeper data assessment, new analytics and a stronger understanding of consumer behavior — both proven and attitudinal — are key.

This year, there has been a renewed focus on growth with emphasis on targeted marketing and underwriting, primarily to the highest-credit-quality consumers. As 2010 ends, lenders are assessing how to expand their universe beyond those high-credit-quality consumers. They also are seeking opportunities to lend to consumers who may have been more challenged by the economic environment but can be highly profitable long-term customers when acquired under the right conditions. Both goals can be achieved by using proper risk assessment, pricing correctly from the point of acquisition and pairing the right consumer with the right product.

To limit risk exposure while keeping credit flowing with new accounts, lenders need more effective tools to evaluate consumers. Employing predictive data and scores to drive more granular segmentation can provide card lenders with the metrics necessary to make the most informed decisions. Experian is uniquely positioned to provide products and services for identifying consumers’ needs, attitudes and behaviors that fully comply with the Fair Credit Reporting Act. Experian’s Trend View^SM and Financial Personalities® products can help lenders make wise credit-granting decisions. Trend View provides 24 months of quantitative consumer credit trends that not only identify specific behaviors, but also highlight accelerating balance and line changes. Financial Personalities offers a new generation of category-specific targeting and tailoring tools to help lenders improve the performance of their acquisition programs.

Lenders that drive universe expansion with the right data assessment today can count on a strong market position over the next several years.

For more information on Experian’s range of market expansion tools, contact your Experian representative or call
1 888 414 1120.

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