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Experian’s Archive services — historical information to leverage customer acquisition success

Did you know that Experian retains historical data on a monthly basis for the previous seven years so that you can see clear patterns and make informed lending decisions?

Experian’s Archive services allow you to observe consumer behavior over time so that you can make more profitable decisions and reduce costs. This archived data consists of Experian credit information, as well as attributes and scores. Because we remove consumer identification, all Archive services data lets you analyze credit data without regulatory restrictions.

Experian’s Archive services help lenders use archived data to:

  • Market profiling and strategy assessments — Understand how your customer segment has changed, determine more profitable customer groups, and find emerging markets
  • Develop custom scoring models — Root decisions in the historical actions of your customer base, and establish criteria for risk and response models
  • Validate and adjust criteria of existing custom scoring models — View patterns and use this knowledge to improve portfolio strength by changing scorecard cutoff strategies or policy rules
  • Conduct Champion/Challenger testing — Test and evaluate scorecards and strategies to determine which are most effective
  • Analyze nonresponders — Improve the effectiveness of your direct-mail programs

Before you launch your next prospecting campaign, take a closer look at your customers’ behavior through Experian’s Archive services. To learn more, contact your Experian representative at 1 888 414 1120 or visit our website for more information.

 

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