Consumers have become well accustomed to researching brands and shopping for goods and services online. As such, brands must ensure their Web presence is delivering the most optimal visitor experiences possible, every time. Experian Marketing Services’ cross-channel marketing platform enables brands to seamlessly integrate Web sites, pages, forms and preference centers into their overall cross-channel marketing strategy to deliver more personalized and coordinated Web experiences that are fully optimized for any device.
Power coordinated and optimized Web experiences to significantly improve online conversion and brand loyalty:
- Host Websites, micro-sites, pages and forms and track all customer interactions directly from the platform
- Tailor Websites and pages to each individual visitor with personalized content and offers based their real-time, cross-channel interactions with your brand, as well as integrated customer data and Experian Marketing Services’ deep consumer insights
- Ensure Web content and communications are coordinated with campaigns in other channels through centralized and streamlined cross-channel campaign management
- Create and manage personalized URLs (PURLs)
- Execute your most sophisticated mobile strategies through mobile optimized Web pages
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