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Experian Marketing Services’ Transactional email report
Transactional emails are a vital part of the customer’s experience and an easy way for brands to continue the conversation and ultimately drive repeat sales, upsells and cross-sells, as well as ongoing loyalty.
In our newest report on transactional emails, we analyzed triggered/automated mailings sent over a period of thirteen months to better understand key tactics driving engagement and revenue. The types of mailings include order, shipping, and return confirmations, as well as order cancellations.
Key findings include:
- Including your brand name in the subject line of shipping confirmations increases unique open rates by 7 percent on average
- Enhancing transactional emails with personalization, navigation bars and order links increases click rates
- Transactional emails with dynamic personalization that offer unique products for each customer achieve the best cross-selling results