Store Traffic Counting
Improve store performance with Experian® FootFall.
Increasing store sales and profitability requires understanding the impact marketing and operations has on store traffic, conversion rates and customer behavior. Experian FootFall provides the data and analytics to gain accurate insight into traffic flow to better balance store staffing demands, understand market potential and optimize the number of consumers who pass through your doors.
Experian Footfall uses industry-leading, location-optimized, data collection devices to integrate seamlessly with your existing POS (point of sale) data across the world for the continuous and reliable capture of FootFall and customer traffic numbers. We provide online reporting capabilities on both a corporate and local level to provide your managers with the insight they need to make better decisions for improving sales efficiency and customer service.