To compete and stay relevant in the minds of consumers, today’s marketers
now must take a more data-driven, holistic view of the marketing ecosystem and their
customers. They need to not only understand their own business and customers, but
also have access to more insights and trends to identify and focus on optimal opportunities
for their brand.
Using Experian Marketing Services’ proprietary tools and consumer data, our
strategy team works with you to discover, plan and develop effective program enhancements
for your brand. Our strategists analyze thousands of campaigns across a variety of
industries and channels, so we are in the best position to assess all aspects of your
programs compared to industry benchmarks and best practices, as well as to your top
competitors, to identify their success and underperforming components. By applying
rigorous testing models to your single or cross-channel marketing campaigns, we’ll
determine once and for all what’s really driving customer engagement and provide
powerful, data-driven recommendations that will give you the confidence and the road
map necessary to create more intelligent and profitable interactions with your customers.
Discover, plan and develop effective program-enhancing strategies: