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Building a cross-channel roadmap

Building a cross-channel roadmap

Strategic consulting

To compete and stay relevant in the minds of consumers, today’s marketers now must take a more data-driven, holistic view of the marketing ecosystem and their customers. They need to not only understand their own business and customers, but also have access to more insights and trends to identify and focus on optimal opportunities for their brand.

Using Experian Marketing Services’ proprietary tools and consumer data, our strategy team works with you to discover, plan and develop effective program enhancements for your brand. Our strategists analyze thousands of campaigns across a variety of industries and channels, so we are in the best position to assess all aspects of your programs compared to industry benchmarks and best practices, as well as to your top competitors, to identify their success and underperforming components. By applying rigorous testing models to your single or cross-channel marketing campaigns, we’ll determine once and for all what’s really driving customer engagement and provide powerful, data-driven recommendations that will give you the confidence and the road map necessary to create more intelligent and profitable interactions with your customers.

Discover, plan and develop effective program-enhancing strategies:

  • Cross-channel campaign planning and deployment
  • Complex customer segmentation, including integration of customer data with Experian Marketing Services’ deep consumer insights
  • Buyer / persona creation
  • Competitive analysis and share of wallet
  • Benchmarking and best practices
  • Program audit and roadmaps

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