Getting to a Single Customer View
Resolving customer identities across online and offline channels
Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. It seems that customer interaction points continue to multiply on a daily basis. Add in the pressure of customers expecting highly relevant communications and the business goals of increasing lifetime value, and marketers are working in an increasingly difficult environment. Finding, consolidating and analyzing data to achieve optimal customer interaction seems ever more challenging--yet has never been so close.
This white paper contains key insights to help marketers develop a strategy for establishing a single view of their customers, enabling real-time decision making across all channels with a direct impact to the bottom line.