Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today’s challenging marketing environment. For instance, a reduction in duplicate mailers reduces mailing costs as well as excess physical waste that can be detrimental to our environment. Likewise, suppressing minors from mailings can not only help to boost response by making sure the right offer reaches the right individual, but it also may be your best defense in staying compliant with current and pending legislation. Consider and incorporate these eight list processing techniques to increase deliverability, save on postage costs and limit environmental impact, while helping your company attain better results.

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