Download Guide to Email Testing

Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers. Despite this explicit advantage, 20 percent of marketers say they do not perform any testing on their email program, and 55 percent say they perform only some testing on an ad hoc basis with a limited number of elements. This shows that many businesses still rely on deductive reasoning or occasional, high-level testing to determine the key aspects of their campaigns. This kind of inattention can lead to missed opportunities, increased attrition and diminishing returns, but can easily be avoided through the use of best practices and statistical analysis.

To help you optimize your email programs and successfully deliver value to both your customers and your business, Experian CheetahMail has identified the following best practices and proven strategies for campaign testing that every email marketer should employ

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