Download Diversity and Innovation Buoys Toy Industry White Paper

The toy industry is fueled with optimism. Following a tough year of recalls and solid competition from other electronic gadgets like iPod and video games, this year’s Toy Fair 2008 showing seems to be a positive indication of the resiliency of the industry.

Research from Simmons 2007 National Consumer Study shows that 51% of Adults 18+ purchased games and toys over the past year. However, the chart above shows a trending decline in the purchase of games and toys in the U.S. during the period from 2005 to 2007 consistent with the sales decline. Declines in the segments for which those games and toys were purchased are inconsistent. Simmons research illustrates that for the past three years, two of the six bought for categories are trending upwards.

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