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Online shopping carts are abandoned at a high rate of 56.2%. However, with a little prodding from savvy email marketers, these cart abandoners can be converted into active customers. Sending an email to remind browsers and cart abandoners of the items they left behind is an effective means of recovering this revenue.

Triggered emails reminding users to complete their previously abandoned online shopping carts, commonly known as remarketing messages, have been proven to significantly outperform standard promotional mailings with higher open rates, click-through rates, and most importantly, increased revenue per message.