Experian®, along with a host of other marketing
services and data suppliers, provides marketers with a rich data palette for creating
the customer portrait. However, from one supplier to the next, there are considerable
differences in the shapes and sizes of palettes (data sources used) as well as the
amount (coverage) and vibrancy (accuracy) of colors (data elements) available to compose
To better understand the inherent differences in overall coverage and quality of
data provided by marketing services providers, Experian commissioned an independent
Download the Data Quality White Paper to find out:
When ordering a file of contact information, how do suppliers differ in their
overall depth of coverage for a geographic area?
How much overlap in coverage exists across suppliers? How many unique addresses
are present on a supplier’s contact file?
How accurate is the data available from a supplier?