Download Marketing Data Quality White Paper
Experian®, along with a host of other marketing services and data suppliers, provides marketers with a rich data palette for creating the customer portrait. However, from one supplier to the next, there are considerable differences in the shapes and sizes of palettes (data sources used) as well as the amount (coverage) and vibrancy (accuracy) of colors (data elements) available to compose the picture.
To better understand the inherent differences in overall coverage and quality of data provided by marketing services providers, Experian commissioned an independent research study.
Download the Data Quality White Paper to find out:
- When ordering a file of contact information, how do suppliers differ in their overall depth of coverage for a geographic area?
- How much overlap in coverage exists across suppliers? How many unique addresses are present on a supplier’s contact file?
- How accurate is the data available from a supplier?